Qiang Ma

Email: qma [a t] rutgers [dot ] edu
My CV: [Long]   [Short]

I was a PhD candidate in the Computer Science Department at Rutgers University, under the guidance of Professor Muthu Muthukrishnan. My research interests are in online user identity, online/mobile advertising, streaming algorithms, social network privacy.

Conference Publications

  • Qiang Ma, Eeshan Wagh, Jiayi Wen, Zhen Xia, Robert Ormandi and Datong Chen. "Score Look-alike Audiences". To Appear in ICDM DSBDA 2016. [PDF]
  • Qiang Ma, Musen Wen, Zhen Xia, Datong Chen. "A Sub-linear, Massive-scale Look-alike Audience Extension System". KDD Workshop BigMine 2016. [PDF]
  • Qiang Ma, S. Muthukrishnan and Wil Simpson. "App2Vec: Vector Modeling of Mobile Apps and Applications". Advances in Social Networks Analysis and Mining (ASONAM), 2016 IEEE/ACM International Conference on. [PDF]
  • Qiang Ma, Han Hee Song, S. Muthukrishnan and Antonio Nucci. "Joining User Profiles Across Online Social Networks: from the Perspective of an Adversary". Advances in Social Networks Analysis and Mining (ASONAM), 2016 IEEE/ACM International Conference on. [PDF]
  • Zhen Xia, Musen Wen, Liang Wang, Qiang Ma, Datong Chen and Peiji Chen. "Building a Bi-directed Recommendation System for Mobile Users and App-install Ad Campaigns". TargetAd - 2nd International Workshop on Ad Targeting at Scale at WSDM, 2016. [PDF]
  • Paul Barford, Igor Canadi, Darja Krushevskaja, Qiang Ma, S. Muthukrishnan. "Adscape: Harvesting and Analyzing Online Display Ads." Proceedings of the 23rd international conference on World wide web. International World Wide Web Conferences Steering Committee, 2014.[PDF]
  • Graham Cormode, Qiang Ma, S. Muthukrishnan, Brian Thompson. "Modeling Collaboration in Academia: A Game Theoretic Approach." BigScholar Workshop 2014. Proceedings of the companion publication of the 23rd international conference on World wide web companion.[PDF]
  • Swati Rallapalli, Qiang Ma, Han Hee Song, Mario Baldi, S. Muthukrishnan, Lili Qiu, "Modeling the Value of Information Granularity in Targeted Advertising.", in W-PIN+NetEcon 2013: the joint workshop on pricing and incentives in networks and systems, 2013. [PDF]
  • Kui Xu, Danfeng Yao, Qiang Ma, and Alex Crowell. "Detecting Infection Onset With Behavior-Based Policies." In Proceedings of the Fifth International Conference on Network and System Security (NSS). Milan, Italy. Sep. 2011.[PDF]
  • Damian M. Lyons, D. Frank Hsu, Qiang Ma and Liang Wang. "Combinatorial fusion Criteria for Robot Mapping." 21st International Conference on Advanced Information Networking and Applications. Pages 847-852. Niagara Falls, Canada. May 2007.[PDF]
  • Ye Tian, Gary M. Weiss and Qiang Ma. "A Semi-Supervised Approach for Web Spam Detection using Combinatorial Feature-Fusion." Proceedings of the ECML/PKDD 2007 Graph Labeling Workshop Sep. 2007.[PDF]
  • Ye Tian, Gary Weiss, D. Frank and Hsu and Qiang Ma. "A Combinatorial fusion method for feature mining." Proceedings of KDD'07 Workshop on Mining Multiple Information Sources. Aug. 2007.[PDF]

Journal Publications

  • Qiang Ma, S. Muthukrishnan, and Mark Sandler. "Frugal Streaming for Estimating Quantiles." In Space-Efficient Data Structures, Streams, and Algorithms, pp. 77-96. Springer Berlin Heidelberg, 2013.[PDF][CODE]
  • Graham Cormode, Qiang Ma, S. Muthukrishnan, Brian Thompson, "Socializing the h-index.", Journal of Informetrics, Volume 7, Issue 3, July 2013, Pages 718-721, ISSN 1751-1577. [PDF]

Work under Review/in Progress

  • Paul Barford, Darja Krushevskaja, Qiang Ma, S. Muthukrishnan, John Robert Yaros. "Collecting and Analyzing Video Ads from Video Content Systems."
  • Arnab Bhattacharyya, Qiang Ma, S. Muthukrishnan. "Using DPPs to rank mobile app recommendations."
  • Vasisht Gopalan, Edan Harel, Qiang Ma, S. Muthukrishnan. "On Some Challenges for Advertisers with Facebook."


  • 2008 - 2016, Ph.D in Computer Science, Rutgers University, New Jersey
  • 2006 - 2008, M.S. in Computer Science, Fordham University, New York, NY
  • 2002 - 2006, B.S. in Software Engineering, Jilin University, Changchun, China